中研院民族所

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Cute, Sexy, Composite: Mazu as “Male-oriented” Manga Character

司黛蕊 Teri Silvio
中央研究院民族學研究所研究員

2020年10月26日上午10點至12點

民族所舊館三樓第一會議室

This paper looks at how representations and conceptualizations of the goddess Mazu have been transforming in Taiwan in the past two decades. The close relationship between Chinese folk religion and popular culture has been well noted over centuries. The introduction of new media, genres, and styles of popular culture is often linked to transformations in religious ideology. In Taiwan, since the 1980s, generations have grown up surrounded by Japanese popular culture, including manga, anime, and J-pop, and have participated in Japanese-style fan subcultures. In this paper, I want to look in particular at some recent representations of Mazu as a character in Taiwanese comics and illustrated books drawn mostly by and for young men. These characters fall along a continuum of styles, from a cute style which overlaps with that of many Mazu cartoons and figurines made to appeal to a wide range of worshippers and tourists, to the big-breasted, provocatively posed figures more associated with “male-oriented” comics and fan art. As the representations of Mazu become more sexualized, they also become more composite, bringing in elements that present Mazu as a figure of Taiwanese soft power. This continuum of styles tends to align with a range of reconceptualizations of the role of religion and gods within the lives of young Taiwanese.

這篇論文檢視在臺灣過去二十年來，對於媽祖的再現跟概念化的轉變。許多學者觀察到過去幾百年來華人民間宗教跟流行文化之間的緊密關係。而新媒體的引入、文類類型、及流行文化的風格轉變也常跟宗教意識型態的轉變連結。在臺灣，自從1980年代以來，這一世代在日本流行文化，包括漫畫、動畫、日本流行音樂等的環繞下成長並參與日式風格的粉絲次文化。我將檢視目前最近幾個媽祖的再現，大部分由年輕男士們為了自己群體所繪製畫冊。這些角色都沿續著一系列的風格，從可愛的風格（跟為了吸引眾多信眾跟觀光客的各式媽祖卡通化跟公仔重疊）到通常能跟「男性向」漫畫跟粉絲繪圖連結上的特徵—包含大胸部、擺著挑釁姿勢的外型。隨著媽祖的再現越來越變得性感，祂們也變得更加複合，為媽祖這一臺灣軟實力的形象帶來新元素。這一系列延續的風格往往跟一系列宗教及神明在年輕臺灣人的生活中功用的概念重組吻合。

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聯絡人

陶曉萱，02-2652-3324，hsiaotao@gate.sinica.edu.tw